Growing Together
For Halfords, REI, Zweirad, Decathlon, and all retail partners
Heritage
150 yrs
Tour de France
150M
viewers
Social Reach
15M
Video Views
1.3B
Current Portfolio
Road (33% vol)£14.96M
MTB (29% vol)£12.18M
Race (8% vol)£8.09M
City (9% vol)£2.21M
Children (20%)£1.62M
Top Sellers by Contribution
MTB 1 (£432)£6.25M - GROW
ROAD 1 (£440)£4.80M - GROW
ROAD 2 (£331)£4.49M - GROW
RACE 1 (£845)£4.26M - PROTECT
Customer Segments
- Performance: Race, Road (low price sensitivity)
- Fitness Commuter: Road, City, CYLO
- Family: Children, entry MTB
- E-Bike Adopter: CYLO X (coming)
CYLO X & Channel Strategy
CYLO X: Your E-Bike Opportunity
Market Share
51%
E-Bike CAGR
12.76%
Price
$1,950
"Light, Beautiful, Smart"
- 250W motor, 20-mile range
- Ultralight carbon frame
- Smartphone + Apple Watch connectivity
- Crowdsourced urban data
Y1 Target: 5-15% of revenue from CYLO X
Online & Omnichannel
Current
5%
Channel CAGR
13.55%
Target
15%
- Online research → in-store purchase
- Digital marketing co-investment
- Inventory visibility & coordination
- E-bike service infrastructure partnership
Commitment: Online is complementary to retail, not competitive. Let's build omnichannel together.
Children's Strategy
Segment CAGR
10.61%
Investment
£905k
Retail Margin
£33-65
Premium E-Bike
£150-200
Partnership Opportunities
How We Can Grow Together
CYLO X LaunchPriority retailer programs
Co-MarketingTour de France assets
Exclusive SKUsCustom colorways/specs
TrainingE-bike service certification
Data SharingCYLO X ride analytics
Sustainability That Resonates
UK ManufacturingNot offshored
Solar PV50-70% target
Waste Reduction50% over 5 years
Recycled Aluminum46% target
TransparencyPublished reports
"Maywood started as a tech company 150 years ago. We're returning to our tech company roots."
CMO Joshua
Sales, Marketing, Brand
"Our Tour de France heritage gives us credibility that can't be bought."